Platform scope
Plentrove is a multi-sided commerce platform. Merchants supply product; retailers and institutions purchase on B2B terms; consumers purchase on B2C terms, through marketplace discovery, authenticated partner workspaces, and role-appropriate checkout. The design emphasizes governance (identity, approval workflows, accountability) and operational control (workspace messaging, structured operations routing), not ungoverned listing.
Retail Auctus is an affiliated program under 1st Choice Holdings and the designated application for merchant program onboarding, listing funnel, attribution, go-live criteria, and seller-facing experience, delivered from Retail Auctus' origin. Plentrove surfaces that program at /retailauctus. Plentrove does not replace Retail Auctus' merchant pipeline; it integrates marketplace governance and operator processes around it.
UPM (Universal Procurement Mind) is an affiliated intelligent global sourcing program under 1st Choice Holdings: procurement discovery, evaluation, and sourcing workflows delivered from UPM's origin (universalprocurement.io). Plentrove surfaces that program at /upm and embeds the UPM marketing experience from UPM's URL, Plentrove does not load UPM as Plentrove's own origin (see src/lib/universalProcurementEmbed.js). UPM is distinct from the marketplace and from Retail Auctus' merchant program; each keeps its product obligations and published terms on its hosts.
Operational model (steady state)
Following successful onboarding, responsibilities are explicit and documented. Plentrove retains platform governance: marketplace presence, partner workspaces, operator approval and suspension, coordination tooling, and enforcement of Plentrove policies.
Retail Auctus retains the attribution and commercial measurement layer: merchant identity, journey continuity from listings, storefront instrumentation, and order and revenue signals for reporting and seller performance. When traffic moves from Plentrove to Retail Auctus, merchant properties, or other approved surfaces, Retail Auctus maintains attribution so 1st Choice Holdings preserves end-to-end commercial visibility, Plentrove for marketplace and operator policy; Retail Auctus for measurement continuity.
External positioning
For board, investor, or public use only after review by leadership and counsel.
Summary line: Plentrove, marketplace and operator platform. Retail Auctus, merchant onboarding and sales intelligence. Common ownership; documented role separation.
UPM: intelligent global sourcing on universalprocurement.io; Plentrove entry at /upm. Separate program from Retail Auctus; UPM terms apply on UPM hosts.
Retail Auctus may adopt parallel language; canonical text lives in docs/RETAIL_AUCTUS_TEAM_CHANNEL_X_ALIGNMENT.md (§ Suggested external copy).
Ecosystem
| Participant | Function | Primary surfaces |
|---|---|---|
| Retail Auctus (merchants) | Merchant program onboarding, attribution, and commercial measurement, system of record for that program on Retail Auctus' origin. | /retailauctus, retailauctus.com |
| Sellers (Plentrove) | Marketplace listings, orders, and platform governance; seller hub and workspace messaging. | /partner-login/seller, /marketplace, workspace messaging |
| UPM (sourcing) | Intelligent global sourcing application; product and policy on universalprocurement.io. Plentrove hub and embed only. | /upm, universalprocurement.io |
| Buyers (B2B) | Organizational and wholesale procurement | Retailer workspace, B2B checkout |
| Consumers (B2C) | Retail purchase | /marketplace, consumer workspace |
| Platform operations | Approvals, directory, health and monitoring | Internal operator console (access-controlled) |
Further context: Marketplace, B2B commerce, B2C commerce.
Enrollment
Plentrove requires recorded acceptance of participation terms for seller, buyer, and consumer accounts (versioned on the account record). Merchant program onboarding, pipeline, checklist, attribution, is led by Retail Auctus as described below.
Merchants (sellers)
- Retail Auctus program requirements, Complete merchant program onboarding per Retail Auctus (listing funnel, go-live criteria, instrumentation, seller console). Entry: /retailauctus. Terms and policy for that application are published on Retail Auctus' origin.
- Plentrove seller enrollment, Register via Login, accept Plentrove participation terms, and complete intake for governed marketplace access.
- Onboarding, Confirms Retail Auctus and Plentrove prerequisites, including agreement records, prior to operator handoff.
- Platform operations, Approves eligible sellers; actions are audited.
Buyers and consumers
- Register with the correct role via Login.
- Accept Plentrove terms at enrollment (dedicated step for buyers).
- Onboarding and platform operations complete verification and buyer approval where required.
Digital entry points
| Use case | Location |
|---|---|
| Merchant program and onboarding | Retail Auctus: hub at /retailauctus; production application and embeds resolve to retailauctus.com (not Plentrove as the Retail Auctus host). |
| Intelligent global sourcing (UPM) | Hub at /upm; embeds and external product resolve to universalprocurement.io (not Plentrove as the UPM host). Immersive: /upm/fullscreen. |
| Listing discovery | /marketplace, marketing routes |
| Checkout (role-aware) | /marketplace |
| Partner workspaces | Merchant, Retailer, Consumer |
| Legal and policies | /legal |
Partner workspaces may include a Network operations view (desks and workflows) when configured.
Operations and support
- Workspace messaging, Threaded communication among sellers, buyers, and operators within partner workspaces.
- Retail Auctus, Affiliated program under 1st Choice Holdings; authoritative system for merchant program onboarding, attribution, and seller performance reporting. Plentrove surfaces and routes to Retail Auctus. Commercial settlement and seller-facing acquisition narrative are owned on Retail Auctus' origin per program design.
- Contacts, Commercial: sales@1stchoiceholdings.com. Policy and accounts: info@1stchoiceholdings.com. See Legal.
Readiness and governance
- Operational readiness requires working data paths, authentication, and workflows, not presentation alone. Operators may use consolidated health endpoints (e.g. /api/health/bundle) without exposing infrastructure detail on shopper-facing surfaces.
- External statements should cite leadership-approved metrics and remain consistent with published legal terms on Legal.
Documentation parity
Maintainers synchronize this page with docs/CHANNEL_X_PARTNER_OVERVIEW.md when processes change.
Affiliated programs (Retail Auctus, UPM)
Retail Auctus, internal summaries and enrollment order: docs/RETAIL_AUCTUS_TEAM_CHANNEL_X_ALIGNMENT.md, docs/CHANNEL_X_PLATFORM_ONBOARDING_REQUIREMENTS.md. Universal Procurement Mind, contact and API forwarding: docs/INTEGRATION_UPM_CHANNEL_X_CONTACT.md; embed allowlist: src/lib/universalProcurementEmbed.js. Request copies from sales@1stchoiceholdings.com.